Remove Customer Service Remove Employee Remove Privacy Remove Twitter
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The 2 Types of Social Network to Navigate for Social Listening

Cision

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. This second group includes networks like Twitter, YouTube, Instagram and Pinterest. Get the LiSTEN e-book today!

Pinterest 120
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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.

Crisis 136
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15 Social Media Trends to Follow in 2019

Critical Mention

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

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15 Social Media Trends to Follow in 2019

Critical Mention

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Relentless focus on the customer . PR adopts AI as a research and content tool.

Marketing 189
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The Magic That is Apple

Waxing UnLyrical

Monday was a hectic day, yesterday we had a really energetic #measurePR Twitter chat with Megan Berry of Klout (can’t wait for that recap, can you?), Within minutes , it started generating discussion as you can see from this screengrab (I’ve blurred out the names for privacy reasons): Shared excitement and engagement.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat. But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles.