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The 22 Responsibilities of PR and What They Entail

Onclusive

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. How do you know what’s working?

Training 195
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Does Your Crisis Scenario Plan Need Some Love?

Cision

Open that document up and marvel at your smarts! Watch for issues around the globe and the impact they may have on your business, clients, customers and employees. Loop in HR, accounting, customer service, area managers and people who have a feel for your operations and your geographic regions.

Crisis 220
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility.

Brand 149
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). 4 Ormont Blumberg, P. 2021, August 11).

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Future of PR: 2020 edition

Stephen Waddington

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Each corporate PRCA member will be expected to engage with a local school each year. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees.

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10 Crisis Communication Tips Every Business Needs

Prohibition

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees. Prevent panic and make employees feel safe.

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Email – Forgotten Communication Powerhouse

PR Fuel

We have web chat available during office hours, and our phone is answered 24 x 7, but email communication is by far the most important way we serve many hundreds of customers each month. I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. So how do you get the edge?