Onclusive
MARCH 17, 2021
Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?
Newsfile
JANUARY 30, 2024
Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.
Beyond PR
MARCH 30, 2018
Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Humans build trust with humans — not bots.”.
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