Customer Service Data-Driven PR Pitching Reputation 
Newsfile
JANUARY 30, 2024
Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Offer exceptional and empathetic customer service.
Beyond PR
MARCH 30, 2018
that prefers pitches via e-mail with phone call followup afterward. Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input.
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