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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. What are the Basics of Crisis Communication Planning? Effective crisis communication ensures transparency, empathy, and timely responses.

Viral 52
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Press Release Example: What to Include in Your Next Press Release

PR Fuel

It isn’t, however, as simple as writing the first thing that comes to mind. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your point across to them. It’s also crucial for SEO that you include keywords that your readers might search for.

Examples 104
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Social Media and Tech Startup PR Strategies

Burrelles Fresh Ideas

You can build on the efforts of PR professionals by creating your own content writing strategy. A well-crafted blog can help you connect with customers, build credibility, and boost your SEO campaign. If you’re unsure of how to create branded content, start with simple ideas like: Highlight new products.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Crisis Management Effectiveness : Impact of PR efforts in crises. Eapen, Daniel J.

Trends 105
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Blogging Tips for PR Pros

Deirdre Breakenridge

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. But I’m usually neglecting my marketing blog to write for other websites. I’ve “covered” book releases, product launches, and restaurant openings. Commit to a Schedule. Use Guest Bloggers.

Blogging 282
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8 Characteristics of a Successful Press Release

PR Fuel

But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write Your Press Release in the Right Format. When it comes to journalistic writing, you want to focus on a strategy known as the inverted pyramid.

Writing 60
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Rather, AI will be used to create a lot of filler and SEO bait. As we often say, ‘everyone can write, but only a few people can write.’.

Marketing 189