ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation.

Reputation 130

Reputation Viral Employee Customer Service 130

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

APRIL 10, 2017

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. But for public relations and crisis experts, United’s immediate response was also troubling. It’s hard to put a price tag on reputation.

Airlines 159

Airlines Hotels Reputation Crisis 159

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Ryan Lochte swims into murky reputation waters. Where was solid PR and reputation advice when this was going down? Wounded Warrior Project hurt by reputation damage. Top execs were accused of spending millions on parties, hotels and travel. It tarnished the reputation of one of the most revered veterans’ groups.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. Never consider crisis management of the company as time for tough decisions, but as time to learn and to overcome new challenges ,” says Mr. Behar.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson.

Crisis 48

Crisis Airlines Reputation Corporate 48

Sword and the Script

DECEMBER 15, 2020

Every employee needs media training. As a result, employees at different levels, automatically and without any pretension, became spokespeople. It turns out that the high demand for professionals to talk about a certain subject, in multiple sessions, opened doors for middle management employees to speak on behalf of the company.

Marketing 169

Marketing Employee Content Marketing Training 169