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3 Things to Know About Social Listening (That No One Tells You)

Cision

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Event detection, issue and crisis management. Influencer detection and customer relationship management. Product and innovation management.

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F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” It could help customers by saving them a few mouse clicks. ” Okay. Triple hmmmmm.

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Behind the Headlines With Brandon Puttbrese

Cision

I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. What role does social media play in reputation and crisis management today? For many companies, their social media presence also doubles as customer service.

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Beyond PR - Untitled Article

Beyond PR

Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Research and development can use the data to tweak new and existing products to better serve customers. How Can You Determine How You are Seen?

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#19: Building a framework for reputation management

NewsWhip

Deploying crisis management teams | Jump to text. It comes down to every customer service interaction. And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. How would you define the difference between risk management and crisis management?

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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me. h) Crisis Management – Q&A with a PR Pro via TVEyes.

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So Your Spokesperson Flew the Coop…

Waxing UnLyrical

One of my biggest peeves is seeing a company start a Twitter account or Facebook Page after a crisis happens, or seeing an uptick in activity after the bottom falls out. Nothing says, “I care more about money than customer service” than that. It’s a real relationship, people – you have to cultivate it.