Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. That example is less quantifiable, but brand recognition also can be measured through polling and surveys.

Leadership 105

Leadership SEO Measurement Reputation 105

Stephen Waddington

APRIL 11, 2020

The CIPR and PRCA have done an exceptional job in leading the industry in its response to the COVID-19 crisis. Thanks to CIPR CEO Alastair McCapra and PRCA Director General Francis Ingham for their leadership. They continue to lobby for measures for those operating as limited companies.

Crisis 148

Crisis Industry Government Crisis Communications 148

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Some CEOs and others in leadership positions shun the idea of media training. Inadequate PR outcomes measurement. Today’s PR efforts should include sophisticated – but simple – measurement to determine a plan’s ability to help achieve business goals. Nonexistent or outdated crisis communications planning.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Reputation Us

NOVEMBER 7, 2023

Whether it’s a merger, a change in leadership, or announcing a new product or service, managing the timing of sensitive information is crucial to protecting your company’s good reputation. Creating a robust crisis communication plan is imperative. We’re here to help.

Reputation 78

Reputation Real Estate Internal International 78

Sword and the Script

AUGUST 1, 2022

.” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. More and more crisis communication events that interrupt the general flow of work in our area. Most common comms measurement methods. Taken more seriously by the C-Suite.”.

Survey 127

Survey Communications Measurement Internal 127

PRSay

DECEMBER 30, 2022

Elevating Your Game in Crisis Communication (May). • 5 Ways to Measure PR Performance, Value and ROI (January). • And here is our top-five list from Strategies & Tactics , PRSA’s award-winning publication. Views are based on visits to our online edition as determined by Google Analytics.).

Crisis Communications 78

Crisis Communications Storytelling Analytics Writing 78

Melissa Agnes

OCTOBER 19, 2014

As the Ebola crisis continues to make waves in the United States and around the world, the CDC, government, hospitals and countless others are being looked to to lead the public through this epidemic. With this responsibility comes the need for effective, credible and authoritative crisis leadership. Running time: 1:01:02.

Crisis 248

Crisis Government Crisis Communications Crisis Management 248

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 119

Communications Crisis Internal International 119

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. Many crises are ‘ predictable surprises’ that don’t have to happen.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization.

Social Media 198

Social Media Brand Branding Employee 198

Victorious PR

JUNE 15, 2023

PR plays a pivotal role in building and reinforcing trust by proactively communicating a project’s compliance measures, security protocols, and commitment to regulatory frameworks. Effective community engagement also involves actively listening to feedback, understanding community sentiments, and adjusting strategies accordingly.

Community 52

Community Education Leadership Guidelines 52

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Here are the three steps you need to take to run a successful communications audit.

Internal 158

Internal International Data Communications 158

PRSay

JANUARY 14, 2022

Teams must also devote time to communicating the need to increase fees and lower delivery speeds. Agencies must reevaluate success measurement with clients to better show value. Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world.

Communications 152

Communications Trends Nonprofit Radio 152

Melissa Agnes

FEBRUARY 15, 2015

In the second half of last year, BBC World News decided that they wanted to position themselves as a voice of credibility and leadership in this global crisis. A world news organization wanted to help fight the crisis of Ebola. How BBC measured success. The benefits that came of their proactive crisis communications.

Crisis Communications 100

Crisis Communications Crisis Crisis Management Exercises 100

PRSay

MARCH 19, 2020

As the situation continues to unfold, here are six crisis communications lessons from past pandemics to keep in mind: 1. Given the uncertainty about the coronavirus and what still lies ahead, ongoing crisis planning should concentrate on worst-case scenarios. Plan for the worst. Mind your language.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

Sword and the Script

DECEMBER 23, 2014

Reputation was a key message billionaire Warren Buffet conveyed in “biennial” memo to his leadership team – the 80 or so business people that run the subsidiaries of Buffet’s Berkshire Hathaway company. It’s a hefty number – but by measure of the communication to his business leads – it’s merely a derivative of priceless.

Reputation 114

Reputation Newspapers Crisis Communications Leadership 114

Sword and the Script

MAY 25, 2021

The statistic on sharing data speaks directly to the marketing shop because many measure success, at least in part, based on event and content registration forms completed. Thought leadership, brand purpose, or CEOs sharing political opinions. 73% trust a business that offers “a good value for the price.”.

Brand 108

Brand Branding Survey Customer Service 108

PRSay

JUNE 7, 2021

A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives.

Crisis 134

Crisis Exercises Crisis Communications Reputation 134

Katie Paine's Measurement Blog

JULY 20, 2023

For communicators tasked with preventing risk, the challenge is further complicated by the fact that you have to make your messages compelling enough to get attention, yet not harm your brand by causing panic or fear. Most risk communication measurement stops far short of measuring the actual behavior you want people to take.

Chemicals 52

Chemicals Brand Branding Survey 52

5W PR

JUNE 15, 2020

There’s often no need to take the blame for something that isn’t the brand’s direct responsibility, but it’s always a good look to be seen taking leadership of a crisis response.

Crisis 113

Crisis Digital PR Retail Reputation 113

Cision

JUNE 15, 2017

It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. Brands are consistently identifying the need to incorporate Hispanic public relations to cost-efficiently improve their communications reach and impact their sales.

Automotive 245

Automotive Resources Strategy Consumer 245

Melissa Agnes

OCTOBER 19, 2014

As the Ebola crisis continues to make waves in the United States and around the world, the CDC, government, hospitals and countless others are being looked to to lead the public through this epidemic. With this responsibility comes the need for effective, credible and authoritative crisis leadership. Running time: 1:01:02.

Crisis 100

Crisis Crisis Management Government Crisis Communications 100

5W PR

MARCH 26, 2020

These unprecedented measures bring up many questions create many questions. For heads of companies looking for extra guidance during this time, we’ve compiled considerations for how to best handle and communicate office closures. It’s also important to stay visible as you’re the one they look to for leadership. Be Transparent.

How To 88

How To Employee Financial Meeting 88

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Last but certainly not least, crisis communications is another benefit of following trends. Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Five crisis PR first responses. Despite these missteps, Zuckerberg’s well-executed TV apologies and a flow of news about Facebook’s fresh privacy measures have helped it bounce back, at least in valuation.

Crisis 136

Crisis Privacy Airlines Facebook 136

PR in High Definition

JANUARY 23, 2020

How do they measure what your workforce thinks of you as an organisation? Leadership team. How do they measure what your clients/customers think of you as an organisation? To join you in developing a crisis communication handbook should a crisis arise – show them their role in the process. Security and IT.

Reputation 48

Reputation Handbook Exercises Groups 48

Melissa Agnes

AUGUST 29, 2016

Developing crisis communication strategies for different types of crisis scenarios will help you pre-determine the correct approach for response in each case. Drafting and pre-approving specific crisis communications will help you manage the time pressures in a crisis, which can be stressful in and of themselves.

Crisis 154

Crisis Crisis Management Crisis Communications Training 154

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. The measure of “best” in this case is unique page views.

Blogging 71

Blogging B2B Content Marketing Trade Shows 71

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

PRSay

OCTOBER 25, 2017

A new era of crisis communication is upon us. The PESO Model and a Data-Driven Approach to Communications. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging. “If something is a problem internally, then it could explode externally,” said Emerick.

Social Media 89

Social Media Conference Media Corporate 89

PRSay

OCTOBER 8, 2019

Measure the impact of your work and show how your leadership and advice helped reduce the crisis and saved the company’s and customer’s reputation. Did you appoint the proper spokesperson? Was your apology released at the right time? Was your messaging on brand and did you win back your customer’s trust? .

Crisis 87

Crisis Internal International Conference 87

Shift Communications

APRIL 22, 2015

Sometimes there is internal change and a new direction or leadership that chooses to start over with their preferred firm. We expect clients to be professional and to measure up to our values – like honorable – too. Sometimes it’s a positive outcome for the client, like an acquisition, that leaves the agency out in the cold.

Financial 60

Financial Agency Internal International 60

Prohibition

DECEMBER 13, 2021

This is a fundamental part of a successful response, this component includes six important tasks, which are as follows: planning and organising; crisis training ; equipping; exercising; reviewing and improving. This is the implementation of contingency plans even after putting proactive measures in place. Communicate with stakeholders.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62