Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. More internal comms.

Communications 126

Communications Crisis Internal International 126

Doctor Spin

DECEMBER 21, 2023

PDF documents are reasonable formats for texts, but most journalists would prefer to copy texts from a web page instead of downloading a PDF, opening it, and then copying and pasting. Pro tip: In our wired world, media kits can easily be prepared in multiple languages, especially for organisations targeting an international audience.

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. There has also been a massive change in the influence of web-based outlets.

Brand 112

Brand Branding Reputation Corporate 112

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Content optimization for the mobile and semantic web. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. Advertising is a valid channel of communication. click any image for higher resolution).

Publicity 92

Publicity Media Advertising Advertising 92

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60