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Stuck in the middle

PRSay

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Focusing on internal communications allows me to help my organization and clients build their brands.

Ethics 60
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PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

Media relations and outreach: PR professionals can leverage their journalist and media connections to secure news coverage for NCSAM-related events, initiatives, and expert commentary. Using appropriate hashtags and social media platforms can amplify the campaign’s impact.

Education 110
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Great leaders make clear and transparent communication a top priority. When employees are informed, this leads to trust. Leaders have to care about and communicate with their internal team just as much as their external audiences. This can start with direct reports, but it should trickle down throughout the entire company.

Writing 190
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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Public relations has always relied on relationships. c) Donald Steel.

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

In fact, I’ve noticed that when generative AI tools are prompted to write anything longer than about 500 words, the content begins to sound more like a regurgitation of information than anything with a specific perspective.