Report: Consumers say tech companies can do better on privacy and more

PR Daily

The communications landscape is becoming ever more digital—and rife with potential pitfalls. A recent FleishmanHillard report about reputation management and technology highlights the struggle to maintain consumers’ trust amid data breaches, privacy concerns on social media platforms, and increased hate speech online. Addressing consumers’ privacy and data collection concerns early and transparently can put you in a better position for engaging with stakeholders.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Storytelling is a hot trend as communicators look to break through the noise of a cluttered digital landscape. Twitter introduces data ‘Privacy Center’. The social media platform launched a hub to “provide more clarity around what [it’s] doing to protect the information people share.” It will house privacy and data-protection initiatives, announcements and products, along with security alerts.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Apple takes swipe at Google and others with privacy-themed billboard

PR Daily

Apple hopes that its strong stance on privacy can help preserve its brand reputation and strong customer bond. CNBC reported : The message, which takes up about 13 floors of building, says: “What happens on your iPhone, stays on your iPhone” with the URL to Apple’s privacy website. The sign sends viewers to a URL where Apple elaborates on its privacy bona fides. It writes: At Apple, we believe privacy is a fundamental human right. link] #ces #privacy #iot.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. But public relations has always depended on persuasion, information, advocacy, the truth. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing.

Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day

PR Daily

Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more. Here are today’s top stories: Zoom slammed for privacy concerns and data sharing. As the virtual conference platform’s membership and meeting numbers are sharply rising, so are privacy concerns. However, convenience doesn’t negate people’s right to privacy. Crisis response tips.

Google admits ‘error’ in failing to tell consumers about Nest microphone

PR Daily

RELATED: Learn how to prepare, defend and promote your organization during a crisis. ]. But it’s a privacy-conscious world now, where a company like Purism appeals to consumers by selling laptops and phones with hard kill switches for microphones and webcams. Engadget wrote : It’s the latest in a series of privacy-related blunders for the company. privacy / Google says Nest microphone was 'never supposed to be a secret' – Business Insider [link].

Google 103

6 tips for crisis comms strategy in the post-election period

PR Daily

How can crisis communicators respond? A panel of communications experts tried to answer that question at Ragan’s Future of Communications Conference on Nov. It’s really hard for communicators to find a shared connection across all audiences, she says.

Crisis 102

Addressing media inquiries when an employee has coronavirus

PR Daily

VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. They want to be communicated with on a frequent basis so that they know what’s going on at all times, whether the news is good or bad. See what you can personally do to help them or their families during this time of crisis. All companies should have a crisis communications policy in place. Think now of a strategy about what you might want to communicate to the public.

A lesson in PR ethics, courtesy of ‘The Great Hack’

PR Daily

Over the course of two hours, the documentary explores how Cambridge Analytica, a data research group, obtained private information on citizens in the United States and Great Britain with the purpose of creating marketing and public relations content during the 2015 Brexit Vote and 2016 U.S. The information helped Cambridge Analytica identify “persuadable voters.” As PR pros we have an obligation of honest communication. Can we be ethical when dealing with a crisis?

Ethics 131

Microsoft eyes TikTok purchase, Men’s Warehouse to declare bankruptcy, and Nordstrom partners with influencers on COVID-19 message

PR Daily

Hello, communicators: Nature’s Way Alive shared a quote to serve as your Monday motivation: #MondayMotivation #Quote pic.twitter.com/ZNapWHn3Nc. Communicators should watch for updates and continue to hone their social media video content, regardless of the platform used.

Travel 100

Facebook, Amazon under a cloud of criticism over latest data leak

PR Daily

The social media platform can’t seem to dislodge itself from the hot PR mess stemming from investigations into Cambridge Analytica and other third-party apps with access to users’ information. The company has tried op-eds from leaders Mark Zuckerberg and Sheryl Sandberg, blog posts and social media messages, a couple of media apology tours and, most recently, a high-profile call for privacy and regulation. Crisis Communications Amazon Facebook

Clorox names first female CEO, Lifetime announces inclusive holiday film lineup, and Chipotle merchandise highlights sustainabiliity

PR Daily

Hello, communicators: Following in the footsteps of several brands, Chipotle announced a new line of apparel and accessories, including clothing and tote bags dyed with “upcycled avocado pits from its restaurants.”. CRISIS LEADERSHIP BOARD.

Film 91

In earnings call, Facebook discloses $3-5B in fines—and Wall Street yawns

PR Daily

Facebook says it is preparing to pay a hefty fine to the Federal Trade Commission for privacy violations stemming from the Cambridge Analytica scandal. The company made the announcement coinciding with a positive earnings report where the company demonstrated revenue growth and promised to continue its structural reorganization towards privacy. RELATED: Learn how to prepare, defend and promote your organization during a crisis. ]. Crisis Communications Social Media Facebook

11 keys for health care PR success amid COVID-19

PR Daily

Just as frontline medical workers feel overwhelmed, communications professionals at health care organizations and their agencies feel the greater workload and increased pressure. RELATED: Join us for Ragan's Future of Communications Virtual Conference ].

How to respond when past actions become public

PR Daily

With today’s access to information and the ease of which people can share that information, a lot of skeletons are coming out of the closet. RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. What could Neeson have done differently, and what can we learn about how to manage a crisis that’s sparked by something from the past? First, Neeson could have avoided this entire fiasco by just not volunteering this information.

3 Content Marketing Ideas for Health Care Communicators

Cision

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. Here are three ideas you can add to your content marketing strategy to try to both catch people when they need you, and still avoid privacy concerns. If you can give them that information and catch them at the right moment, that’s when you can be the most effective. Share Information on Multiple Platforms.

What to Do When Your Internal Communications Goes External

PRSay

There has, perhaps, never been a greater premium on the “propriety” aspect of “proprietary information.” ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff.

Being of Service During COVID-19

Waxing UnLyrical

The sail thingies you see are a privacy screen, but apparently they are also perfect squirrel trampolines 😉 I was never a “bird person” growing up. It is easy to succumb to panic and fear as we go through the global COVID-19 crisis together. Last week, for example, Dinean Robinson of Multiplying Good and I did a live Q&A, moderated by Alex Brown , on crisis communications for nonprofits.

United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese

PR Daily

Hello, communicators: Higher education social media manager Amber recently tweeted a humorous Bingo card to which community managers can relate: Social Media Manager Bingo: Round Two. Nike’s decision to evolve into a digital-first organization has proved prudent, as the crisis continues to push consumers toward the digital channel,” Susquehanna analyst Sam Poser said. CRISIS LEADERSHIP NETWORK. Protect your privacy in between meetings with a webcam cover.

During its outage, Facebook turns to Twitter to share updates

PR Daily

Even for Facebook, Twitter is an important channel for live updates in a crisis. RELATED: Take the first step in achieving communications excellence ]. Four of the world's biggest communication apps together accounting for a huge proportion of people's internet use are all down together. However, users did not always know the extent of the information collected and shared, according to the Times. Crisis Communications PR Social Media Facebook Instagram

What You Don’t Know About Malaysia Airlines and How They’ve Handled the Crisis of Flight MH370

Melissa Agnes

By Judith Delaney, Attorney and member of Agnes + Day’s Crisis Intelligence Team. As part of my contribution to the Agnes + Day team I have the opportunity to share with you developments around the world relating to protecting the privacy of all people when they either voluntarily or out of necessity, like purchasing an airline ticket, provide their personal and private information via digital platforms. Better understanding the crisis of flight MH370.

Richard Edelman on trust in 2020: ‘Make it happen’

PR Daily

The CEO shared insights into his agency’s annual Trust Barometer for a room full of executives and communicators in Chicago. There’s also a pervasive gap between high-information, heavily engaged populations and less-educated mass populations. The mass population has become 14 points less trusting, and 23 markets have double-digit gaps between the informed public and the wider population. Crisis Communications Marketing Media Relations PR Industry Research Storytelling

9 PR blunders of 2018

PR Daily

Here are the more memorable examples: [FREE GUIDE: 3 helpful tips for your crisis comms prep ]. Things got so bad that TechRepublic published a Facebook data privacy scandal cheat sheet. Read about the saga of Facebook’s failures in ensuring privacy for user data, including how it relates to Cambridge Analytica, the GDPR, the Brexit campaign, and the 2016 US presidential election,” the tech zine offered. One crisis averted, another begun.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Good morning, communicators: Agency Berlin Cameron launched an effort to help small business owners struggling to stay afloat during the current crisis. How can you share your skills and expertise to help those struggling with their crisis responses? Following backlash over data sharing and privacy concerns, Zoom has been scrambling to fix its default settings to regain consumer trust and stop “Zoombombing” incidents. CRISIS LEADERSHIP BOARD.

Away blames CEO’s departure on ‘Twitter mob,’ Yamaha warns against ‘playing Ghosn,’ and Instagram cracks down on photoshopped images

PR Daily

The video is an outstanding example of emotional storytelling, and it shows communicators the power of showing what your product can do, instead of telling consumers and journalists about its qualities. Why you should care: News can spread through social media platforms quickly, wreaking havoc with your organization’s reputation and forcing you to respond and stem the crisis’s effects. privacy laws, including California’s Privacy Act.

Massive Instagram influencer leak puts marketers in a bind

PR Daily

Will influencers and agencies redouble privacy efforts after a major breach exposed millions of high-profile users’ private contact information and rates? FREE GUIDE: 3 helpful tips for your crisis comms prep ]. We contacted several people at random whose information was found in the database and provided them their phone numbers. As Facebook works to emphasize privacy , it will have to address Instagram’s vulnerabilities as well.

Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash

PR Daily

However, consumers’ growing privacy concerns probably contributed to the market decline. She acknowledges that “privacy is top of mind” both for consumers and her executive team. I think the tech world needs to own this better communicate privacy standards to build trust,” she said. “I Also: Baskin-Robbins receives delicious PR from a viral video, the limits of voice search, Express to close 100 stores as it restructures, and more.

Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

Also: Coalition issues a privacy framework, TikTok faces lawsuit over data collection, tips for mining great stories within your organization, and more. Good morning, PR pros: A coalition of trade organizations and companies called Privacy for America has announced a “comprehensive new framework” proposal for privacy legislation across the United States. — Privacy for America (@privacy4america) December 3, 2019.

Networks highlight Black-owned businesses for #BlackOutDay2020, TikTok promises to leave Hong Kong, and OKCupid opens pronouns feature to all

PR Daily

Hello, communicators: Today is #BlackOutDay2020, an economic protest for racial justice and equality that encourages people to not spend any money today—or, if you must, to spend it with Black-owned organizations. The social media app said it’s exiting the market in Hong Kong following concerns over data sharing and privacy in relation to China’s new national security law. CRISIS LEADERSHIP BOARD.

Earned media best for driving purchases, consumers sour on social media, and IBM battles an age-bias lawsuit

PR Daily

If you’re aiming to get information into the hands of consumers primed to buy, earned media coverage is still the way to go. Why it matters: There are many opportunities for social media platforms (and the organizations using them to engage with target audiences), but there’s also much work ahead to gain back consumer trust eroded by privacy issues and data misuse. Related reading: Report: Consumers say tech companies can do better on privacy and more.

A Crisis Comms Family Affair – A Lesson in PR Emergency Preparedness

The Hoffman Agency

While they proved to know more about PR than we expected, we decided to give them an inside look at our world, by putting them through a crisis communications activity. Not a single guest had a background in communications, but they brought with them an ideal of how they want a company they know and trust to react if a crisis strikes. Once we gather all the information, we need to know how to interpret that information for our audience and the media.

Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

PR Daily

Despite the good intentions, Yelp quickly received criticism from business owners, because they weren’t informed of the fundraisers and weren’t able to easily opt out of the efforts: Hey @gofundme , can you shut down this page please? Why it matters: You might think an idea is outstanding, but you still should vet potential pitfalls and ramifications with your communications team. Yelp misstepped by not informing business owners—and then by making it difficult for the owners to act.

Twitter apologizes for misusing data, Dick’s Sporting Goods mulls ditching all guns, and why employers must support mental health

PR Daily

Why it matters: As privacy and security concerns loom large, take extreme care when handling consumers’ data. Related reading: Novartis’ crisis response missteps, Target’s one-stop-shopping formula, and Twitter’s private message filter. Here’s what users say are their concerns about news on social media: Make sure you offer balanced and nuanced information and look at a problem from multiple perspectives. The 3 biggest mistakes in most crisis comms plans.

Facebook, Amazon under a cloud of criticism over latest data leak

PR Daily

The social media platform can’t seem to dislodge itself from the hot PR mess stemming from investigations into Cambridge Analytica and other third-party apps with access to users’ information. The company has tried op-eds from leaders Mark Zuckerberg and Sheryl Sandberg, blog posts and social media messages, a couple of media apology tours and, most recently, a high-profile call for privacy and regulation. Crisis Communications Amazon Facebook

5 PR lessons from CES 2020

PR Daily

Tech fans readily embraced the more than 4,400 organizations exhibiting and speaking, but communicators might easily dismiss the show as outside their wheelhouse. Here are five lessons for any communicator to consider: 1. Companies including Google, Facebook and Amazon focused on alleviating privacy concerns with new features and tools that enable consumers to control how their information is shared. Instead of being data- driven , aim to be data- informed.

Facebook doesn’t have a PR problem

Axia PR

Is a crisis an operations problem or a public relations problem? While the debate continues as to whether Facebook knew that the firm was actively harvesting user data to personalize content based on profile analytics, there’s no question that many Facebook users feel Facebook violated their privacy and are even questioning if the information presented to them on their personal news feeds manipulated them in some way. Social Media Crisis Communications Facebook

Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy

PR Daily

Also: Free-doughnut Fridays for Dunkin’ loyalists, Google to index by mobile-friendly websites, most communicators don’t quite get SEO, and more. “Based upon our investigation, Virgin Media does believe that the database was accessed on at least one occasion but we do not know the extent of the access or if any information was actually used,” Mr Schuler said. T-Mobile also announced a data breach that exposed customers’ financial and personal information.

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

Through regular updates, we aim to give our community the opportunity to better understand the actions we take on their behalf and evaluate us based on up-to-date information. … Though the transparency report shows no takedown or user information requests from China, Wired reported that China made no requests to Facebook or Google during the same time period—probably due to the fact that none of the platforms can be accessed by Chinese citizens. “[M]any

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

As we in communications and marketing look ahead to 2020, what can we expect? Twenty influencers shared their thoughts about this question: “What lies ahead for communicators in 2020?” The more communicators can help at every stage of the marketing operations funnel, from customer service up through advertising, the more PR will make an impact in 2020. My hope is that communicators will continue to raise the bar in 2020. Jonathan Kranz, Kranz Communications.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

The software company recently announced that it left millions of Creative Cloud subscribers’ information unsecured for roughly a week, potentially exposing their emails, member IDs and other information. In an age of constant security breaches and data privacy concerns, most consumers recognize this. At Adobe, we believe transparency with our customers is important,” the company’s communications team said in a blog post. Related reading: 4 crisis management keys.