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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. What is Native Advertising? What is an Op-Ed ?

Viral 52
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It Is About Helping People – Sandy Young

Ethical Voices

She has spent her career in PR agencies with a penchant for crisis communications. Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. The ethics of how we are covering Kanye West. How to handle PR with asylum seekers.

Ethics 50
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Misinformation 2.0: Deepfakes are the biggest threat to media today

PR in High Definition

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Then, of course, there’s the crisis communications element.

Media 74
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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. Representing the public that we serve 4.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

I’d like to believe, PR agencies that specialized in crisis communications can identify here. They are beating Madison Avenue at its own game – and in its hometown newspaper and it’s been doing it for years. Who do you see advertising on those pages?

Agency 92
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PR using owned media for modernised crisis communications rebuttal

Stuart Bruce

Amazon is the latest big company to use modernised crisis communications to rebut attacks in mainstream media. Historically, crisis communicators only had two levers to pull. The apology advert or produce recall advert in the national newspaper. Photo credit: Newspaper Club via Flickr.

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When an Enemy is Publicly Attacking Your Name and Life

Reputation Specialist Michael Toebe

I reckon I have had more like 20 visits from the police orchestrated by the troll," Nazir told the newspaper. The perpetrator also posted a comment on Facebook, offering £300 ($413.54 USD) if someone, anyone, would stab and kill Nazir’s son. "I That risk is greatly lessened when working with a professional.