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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. What is User-Generated Content (UGC)?

Viral 52
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It Is About Helping People – Sandy Young

Ethical Voices

She has spent her career in PR agencies with a penchant for crisis communications. Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. The ethics of how we are covering Kanye West. How to handle PR with asylum seekers.

Ethics 50
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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Purpose unifies management, employees, and communities. Representing the public that we serve 4.

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PR using owned media for modernised crisis communications rebuttal

Stuart Bruce

Amazon is the latest big company to use modernised crisis communications to rebut attacks in mainstream media. This was no rapid rebuttal piece, but instead a carefully researched take down of the credibility of the New York Times reporters and the ex-Amazon employees they had used as sources.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We’ll look at ethics and governance. The first and foremost for me is ethics and governance.