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TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy

Melissa Agnes

For starters, they’ve developed a Strategy Management Unit with a strong customer service component. Within this unit, they’re in the process of developing a customer service strategy for the Toronto Police Service, with a heavy focus on internal customer service to start. Have a listen.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Crisis Communications There were some serious PR blunders in 2020. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. PR pros often review and edit when appropriate.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Crisis Communications. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear.

Training 370
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How to Prepare a PR Crisis Plan

Prohibition

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. 11 Steps to Effectively Managing a PR Crisis. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. The PR crisis team should consist of.

Crisis 62
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Misinformation 2.0: Deepfakes are the biggest threat to media today

PR in High Definition

Then, of course, there’s the crisis communications element. In a hypothetical example of a doctored video depicting racist abuse by a customer service representative in a big brand’s shop, it will be the responsibility of the PR team to communicate that the incident did not occur and is instead a deepfake.

Media 74
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Five Ways to Optimize Your Social Networks for Crisis Communication

Cision

For any post that you put on Facebook, Twitter, Instagram, etc., you can expect only a small fraction of your potential audience will ever receive your communication, much less act upon it. In non-crisis times, this is simply social care (customer service).

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Future of PR: 2020 edition

Stephen Waddington

Thirty years after the invention of the web we’re only beginning to realise that it hasn’t brought about the communication utopia that was originally envisaged. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter. But these laws are misunderstood.