Burrelles Fresh Ideas

MARCH 5, 2024

Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order). Wait, what is earned media? Non-paid social media posts referencing a product or service.

Media 98

Media Nonprofit Pitching Analytics 98

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

ImPRessions - Crenshaw Communications

MARCH 31, 2017

We’re basing success on a few factors; our criteria include ideas that are on strategy, cost-effective, and attractive to media. Feeling creative? The social platform for video-sharing was touted as the next big thing, until it wasn’t. Sometimes the process can be daunting but it doesn’t have to be.

Airlines 120

Airlines Exercises Fashion Print 120

Cision

MAY 27, 2015

Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital media kit is a smart idea. What Exactly Is a Digital Media Kit? Number of social media followers. Your media kit is in order, but how are your pitches? You’ve got it.

Media 120

Media Trade Shows Print Advertising 120

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Pre-Internet, that was because print ad space was so costly.

Marketing 62

Marketing B2B Print Technology 62

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48