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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. It’s not surprising that marketers and brands are eager to connect with celebrity creators and those who are rising stars.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

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Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

Prohibition

For marketers, this means a new avenue to interact with audiences, gather feedback, and boost engagement directly in posts! These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy.

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Best Practice When Using Video Across Different Social Media Channels

Prohibition

social media, social media video marketing , social media networks With the volume of content out there on Instagram, its vital to make sure your videos are well-shot and well-produced to stand out against a sea of other content. Your followers may also receive a notification to watch live, depending on their privacy settings.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 105
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Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. For the sake of one card seller, they might have lost their market dominance. Image: striatic via Flickr, CC 2.0 Thanks so much for stopping by WUL!

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The Future of TikTok – and What a Potential Ban Means for the UK

Prohibition

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. However, the app has recently come under scrutiny and faces a potential ban in the US and UK due to concerns over data privacy and national security. What is Tik Tok and why is it popular?

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