Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Do I need to parse the fine print of a scientific study every time I cite a statistic? But after that, it gets more nuanced.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. I’m inspired by their creativity and enthusiasm to deliver results. . to viral social media campaigns. .

Television 120

Television Travel Tourism Pitching 120

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit.

Print 60

Print Media Travel Wireless 60

Barokas

DECEMBER 5, 2019

Digital and interactive media have largely displaced print. now want to know, “How can we go viral?”. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. If you have a CEO who can slam dunk every interview, good for you.

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. News breaks in a split second today and spreads instantaneously via social.

Storytelling 60

Storytelling Social Media Sports Strategy 60

MaccaPR

AUGUST 26, 2015

After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Just one year ago, our firm helped client Kemps Dairy celebrate its 100 th anniversary. Source: Maccabee.com ).

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227