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10 Reasons Your PR Might Be Failing

ImPRessions - Crenshaw Communications

The success or failure of a PR program can hinge on a variety of factors, most of which are within our control. Here are 10 possible reasons for PR outcomes that miss the mark. If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. No measure of success.

SEO 178
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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. You might want to mention it to your line manager if you post internally.

Google 119
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Outperform: The Skim on 3 Credible Studies About the CMO [UML]

Sword and the Script

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. Marketing leaders that are half-interested (or less) in digital have teams that half involved in digital. However, most chief marketers expect the budget to see growth rebound to 8% over the next 12 months.

Study 118
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PRoust Questionnaire: Kim Blanchette

PR Conversations

PRoust Questionnaire answers from Kim Blanchette: What is your most striking characteristic as a PR practitioner? What is your principal fault as a PR practitioner? What is your favourite occupation in PR? Next, it was internal communications, and I loved that area, too. Why do you work in PR? Can I have two?

Energy 53
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The Deep Work Habits of 28 Highly Productive People

ZudePR

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Neither had I until a month ago. MendMeShop TM ©2011 #3: Beki Winchel (Anywhere There's WiFi) Beki is co-editor of PR Daily​. She recently topped a list of the 100 most influential people in PR worldwide.

Writing 114
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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand.

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How to Get On in New Communications: Be Nice

ZudePR

We both own PR companies, with a twist. So I jotted down a list of PR/digital/SEO/content marketing influencers. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Philippe hosts the popular weekly European PR podcast www.wagthedog.fm. Me in Glasgow, Scotland ; him in Sydney.