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Future of PR: 2020 edition

Stephen Waddington

Waking up to the impact of automation and AI on PR practice Media in pain 12. The report provides an international perspective on the challenges facing the PR business. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

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22 PR Rock Stars of the Future

Communications Conversations

In his first year at the SOJC, Bobby leveraged his early knowledge of PR into a position with the UO’s PAC-12 Athletic Department. Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Kathryn Duke, @dukekathryn.

Sports 0
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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118
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5 Slighlty Contrarian Views on a CMO Council Content Survey

Sword and the Script

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. About half of all respondents label their content marketing maturity as either “high performance engine” (12%) or “steadily paced and planned (34%). by Frank Strong. Content marketing is maturing slowly and steadily.

Survey 60
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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

In fact, the now 12-year-old museum of the 78-year-old brand is undergoing renovations for a new, decidedly less canned museum experience. A photo posted by Ben & Jerry's (@benandjerrys) on Jul 31, 2015 at 9:03am PDT. After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Marketing turns to creative to stand out from the clutter .

Marketing 196
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 198