Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]
Sword and the Script
OCTOBER 3, 2023
According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases. Quick copy polishing and captivating headline generation.
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