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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

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Starting a career in PR, why it’s so much more than press releases and media pitching

Prohibition

Of course, writing press releases and pitching stories to media outlets is an important part of any PR role. As he describes: “You may be writing press stories and articles, or creating content for blogs and social media. Is working in PR a creative job? What does a job in PR involve? Is a PR job desk-based work?

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Starting a career in PR, why it’s so much more than press releases and media pitching

Prohibition

Of course, writing press releases and pitching stories to media outlets is an important part of any PR role. As he describes: “You may be writing press stories and articles, or creating content for blogs and social media. Is working in PR a creative job? What does a job in PR involve? Is a PR job desk-based work?

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How to Write a Press Release that Gets Journalists’ Attention

PR Fuel

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40
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How to Make Content So Good, It Should Be Illegal Guest Blog Post by Peter Shankman

ISEBOX

Remember in Back to the Future where Marty gets asked by his 1955 family if he has a TV, and he says “Of course we do, we have two of them,” to which his grandmother replies,”Oh, he’s just teasing, nobody has two televisions.” Inspiring content will own the message, and write the story. Similar here.

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Media relations is thriving

Stephen Waddington

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible. Journalists want to write stories that will engage their readers. Not much has changed.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. Websites and digital television are technically broadcast media at the same time.

Ethics 52