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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

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Best Practice When Using Video Across Different Social Media Channels

Prohibition

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio.

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. As the world knows, UA hit turbulence with its disastrous handling of a passenger situation that was caught on video.

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PRoust Questionnaire: Sean Kelly

PR Conversations

Advancements in communications technology and the explosion of social media platforms have secured the need for public relations experts to help organizations communicate effectively with their stakeholders. Businesses, governments and organizations continue to need highly competent public relations professionals—and they are hiring.

Film 40
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PRoust Questionnaire: Sean Kelly

PR Conversations

Advancements in communications technology and the explosion of social media platforms have secured the need for public relations experts to help organizations communicate effectively with their stakeholders. Businesses, governments and organizations continue to need highly competent public relations professionals—and they are hiring.

Film 40