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Critical Mention 2021 Recap

Critical Mention

Critical Mention users can now track audience and publicity values for their radio mentions. Plus, users have the ability to create reports with radio metrics and create audience and publicity alerts. Over 300 TV and radio channels have been added throughout the year. Until next time! Critical Mention. Priscilla Osorio.

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148
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How to Get Around Paywalls with Licensed Content

Critical Mention

Fortunately, Critical Mention has enhanced its already robust online news tracking with a Licensed Content offering for those seeking to unlock subscription paywalls and have access to restricted print-only content. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

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Should your C-suite tweet? Maybe!

Stuart Bruce

’ was the question at the recent CIPR Corporate and Finance’s group seminar. That includes face-to-face, print, radio, TV and today online including Twitter. ‘Should the C-suite tweet?’ The unequivocal answer from the panel of experts was maybe! Jon Sellors, RSA Group, UK head of media relations.

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What The Last Year Taught Us About COVID And Media Outreach

PR Insiders

Finance, sports, personal relationships, corporate culture, the workplace, education, travel and numerous other aspects of life were upended by the pandemic. Under those conditions, how could we pitch clients whose expertise and messages had absolutely nothing to do with medicine or health?

Media 78
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Jab, Jab, Left Hook: Media Interview Preparation Ronda Rousey Style

Polaris

I first noticed Rousey in the spring when she graced the cover of Sports Illustrated along with the headline, “the world’s most dominant athlete.” Similarly, a corporate spokesperson should take the time to become acquainted with the journalist conducting the interview. I talked about money. I talked about interest.

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Media relations is thriving

Stephen Waddington

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.