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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism. She began applying to PR positions, but she found that the folks she interviewed with often had trouble understanding how her educational background translated into public relations.

Meeting 110
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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106
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The Talking Points #39between35and49

Communications Conversations

The Business Journal has its long-time 40 Under 40 “competition.” Susan Roeder, director of public affairs, Andersen. What I love about Susan isn’t how smart she is when it comes to navigating the world of corporate communications within a large org the size of Andersen (because she’s great at that).

Agency 60
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What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Bridging the gap of human connection that goes beyond economic and corporate status.” Cohesive, compelling brand narrative that makes an emotional connection and all the tactics that flow from it such as thought leadership, website, and social.” Long-form journalism.” A buzzword that results in corporate drivel.”

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International Conference Preview: Frank X. Shaw Talks Diversity, Disruption and 10 Years at Microsoft

PRSay

As corporate vice president of communications at Microsoft , Frank X. You have a degree in journalism from the University of Oregon. Did you ever consider a career as a reporter, and what journalism skills do you rely on in your job today? How did your time in the Marine Corps prepare you for agency and corporate life?

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#15: Real-time decision-making with Kate LaVail of McDonald’s

NewsWhip

You’ve got a master’s in Journalism, a PhD in Communications with an emphasis on both Data Analysis and concentration in Risk. Not only does it appear from the metrics that we were seeing that our leadership’s voice is becoming more and more relevant, at the same time, I think that that increases our responsibility.