PRSay

JULY 1, 2022

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Matt Holt Books recently published the book’s 5th edition.

Handbook 191

Handbook Publicity Newspapers Television 191

The Hoffman Agency

MARCH 6, 2024

For example, HR materials, employee handbooks? to enter leadership roles. Funding becomes ethnocentric: With DEI departments slashed, the temptation may also be to centralize resources in one market. These organizations aren’t just “inspiring inclusion” and adding to the corporate noise. Us: OK, no problem. No narcissism.

Handbook 36

Handbook Trade Shows Employee Local 36

Stephen Waddington

JULY 10, 2017

The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. It’s fuelled by developing markets, notably India. It’s that control thing again.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Waxing UnLyrical

FEBRUARY 25, 2013

We talked a lot about what “good” and “bad” measurement is, how Richard got interested in the field, and his leadership role with AMEC. It’s important to have a consistent global approach but respect needs of local markets which run at different speeds. And much more. Not just a look backwards.

Handbook 80

Handbook Measurement Analysis Local 80

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81