Communications Conversations

JANUARY 16, 2017

Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Yet, the way the social web is going, that might be a foolish proposition. Sure, the big consumer brands are all about engaging on Twitter (read: recent Wendy’s tweets).

B2B 60

B2B Twitter Viral Trends 60

Waxing UnLyrical

DECEMBER 22, 2014

So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right. What’s PR En Route to in 2015? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Web 73

Web Creativity Blogging LinkedIn 73

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. This is not the case in the era of the social web and I would argue never has been.

Communications 60

Communications Analysis Web Handbook 60

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. What’s remarkable about Swift isn’t just the sheer enormity of her social media numbers, which spans 21.4 Source: Billboard ).

Social Media 48

Social Media Marketing Media YouTube 48