Corporate Crisis Public Affairs Storytelling 
Sword and the Script
JUNE 25, 2020
If you haven’t signed up for Ned’s Job of the Week Newsletter — please do — it’s free for both employers and job seekers and it’s filled with jobs across PR, public affairs, communications and marketing. 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?
Critical Mention
FEBRUARY 4, 2020
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PRSay
AUGUST 14, 2019
As corporate vice president of communications at Microsoft , Frank X. I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. How did your time in the Marine Corps prepare you for agency and corporate life? Well, I don’t think we’ve had to shift our crisis approach.
Landis PR
JULY 31, 2023
Solid storytelling, writing and editing skills are still very much in demand. You’re probably not going to ask AI what to do when you’re facing a really nuanced crisis,” Linda said. AI tools can’t handle the nuance that comes with providing sound strategic counsel. The job is too dependent on human elements that can’t be copied.
Stuart Bruce
FEBRUARY 11, 2016
One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. You can get an idea of what storytelling for PR might be like by looking at how VR is already being used for journalism such as the New York Times virtual reality app. Amnesty used VR to increase donations.
Landis PR
DECEMBER 4, 2023
Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.
PR Conversations
DECEMBER 19, 2014
As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.
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