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Part 2: The Risk and Value of Corporate Reputation

Reputation Us

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this second part, we investigate reputation value and risk. Part one explored the financials ( see Part 1 ).

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Navigating Miscommunications Around Your Health & Wellness Brands

5W PR

Misleading or unverified claims can damage a brand’s reputation and, in some cases, pose health risks to consumers. Expert endorsements Collaborate with reputable healthcare professionals or experts who can provide credibility to the brand. However, miscommunications can occur in a few common areas.

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Mental Health & PR: Building a Supportive (and Profitable) Workplace

Burrelles Fresh Ideas

According to the Health Enhancement Research Organization (HERO), investing just a dollar in employee wellness can yield $6 in healthcare cost savings and increased productivity. Organizations that demonstrate a commitment to employee well-being not only attract top talent but also enhance their reputation as socially responsible entities.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Gigantic multi-national and trans-national corporations have no respect for borders or governments.

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5 Strategies to Prevent Security Breaches

Reputation Us

Limiting your hospital’s vulnerability to a loss of security and reputation. Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health Systems, Premera and others. .

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How Can Old School Strategies Counter Disinformation? – Ellen Crane

Ethical Voices

She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. And then after that, I really did a variety for the first part of my career of corporate and agency. Then I went back to corporate America. I think that ethics and reputation are all we have.

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World Communicators Want Your Questions

Landis PR

Here are the topics we’ll be covering: CLIMATE CHANGE How can communications help solve climate change AI What are the latest developments and the future of generative AI, how it will affect the communications industry, the need for transparency and policies, how the communications industry can be the validators of truth and strategically guide the (..)