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Dear Content Creators: Stop Being Boring

Polaris

and you will find that content means many different things to many different people. For example, according to Wikipedia , content is “…information and experiences that provides value for an end-user/audience in specific contexts…something that is to be expressed through some medium, as speech, writing or any of various arts.

Wikipedia 100
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28 Observations from 28 Months as a Solo PR

ZudePR

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. 9: Read Books.

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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

For the backstory on how press releases came to be, see the Wikipedia entry for Press Release – History Evolution of the press release As the media landscape changed, so has the press release. Press releases should be written in proper AP style (like journalists write). No ‘spray-and-pray’ allowed !

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. Some articles I’ve read cite 11 acquisitions in its recent history.

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How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Enlightened Self-Interest: The Pitch Email. I think so. I wrote: 1.