article thumbnail

5 Smart PR & Marketing Trends for 2024

The Proactive Report

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

Trends 182
article thumbnail

Reverse Engineering: It’s for PR Pros, Too

Shift Communications

Ever wonder why a pitch you shipped out to 5, 10, or even more reporters garnered little or no response? How about a pitch you “customized” and sent to just 1 or 2 people? The most successful pitches not only match a reporter’s beat and have an interesting hook; they match their style. Write like they write.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

12 ways to produce a killer press release

Presspage

Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. How to stand out? Here are a few tips: 1. Avoid Ciceronian sentences and Faulknerian flamboyance.

Wikipedia 103
article thumbnail

Dear Content Creators: Stop Being Boring

Polaris

For example, according to Wikipedia , content is “…information and experiences that provides value for an end-user/audience in specific contexts…something that is to be expressed through some medium, as speech, writing or any of various arts. Can you imagine what that initial Sesame Street pitch meeting was like, all those years ago?

Wikipedia 100
article thumbnail

Ocean Marketing's Emails Are NOT a PR Fail

Bad Pitch Blog

Customer service, according to Wikipedia , " is the provision of service to customers before, during and after a purchase." Serena Ehrlich , PR smarty pants and Bad Pitch Blog bestie, inspired this rant post with the following quote: " This meme makes me so sad. So the question becomes: is Customer Service and PR the same thing?

article thumbnail

Mental Models: How To Think Better—Faster

Doctor Spin

In Wikipedia. These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. Make Friends with Eminent Dead —This mental model advocates learning from the past, particularly from significant historical figures and their writings.

How To 52
article thumbnail

5 Communications Lessons From Dave Grohl & The Foo Fighters

PR Breakfast Club

I’m surprised it’s taken me this long to write this post, but what actually inspired it was a comment by the fantastic Jason Mollica over on the book of face. 2) Stand up for what you believe in: Wikipedia edits, tasteless newsbait pitches, etc. Buzzfeed: Dave Grohl Beers A Thirsty Fan In The Middle Of His Set.