Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 149

Employee Print Writing Survey 149

Cision

MAY 31, 2016

My daily newspaper of choice is…the Wall Street Journal – insightful writers and interesting perspectives. If I won the lottery, I’d…buy season tickets for every one of Boston’s great sports teams – the Bruins, Breakers, Celtics, Red Sox, Revolution and the New England Patriots.

Reputation 120

Reputation Newspapers Sports Travel 120

Critical Mention

DECEMBER 3, 2019

The rise in online news readers has given online newspaper, magazine and publishing companies more opportunities to monetize digital readership. One way they’ve done so is by limiting their content to the public through the use of media paywalls. Fortunately, there’s a solution. Share Tweet Share.

How To 90

How To Journalism Radio Newspapers 90

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Online news coverage is nonstop.

Analysis 105

Analysis Comparison Reputation Radio 105

Critical Mention

NOVEMBER 22, 2019

It can also be seen as word-of-mouth marketing or free advertising. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Radio 104

Radio Media Newspapers Sports 104

Sword and the Script

MAY 12, 2015

At this next race, Child’s Hill was to be the difference, according to the opposing coach as reported in our town newspaper. The Hardest Sport in the World. He also read the town newspaper. Running is the hardest sport in the world,” he used to say. Our running coach was a Vietnam veteran and a full-time State Trooper.

Exercises 60

Exercises Training Newspapers Sports 60

Journalistics

APRIL 17, 2013

In other words, you would eventually go to Nike’s website for news and information on all things sports. When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Brands as media – silly marketer. Brands as media – silly marketer. The other half got it. Think Local.

Brand 52

Brand Branding Media Local 52