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Everything You Need to Know About Earned Media

Critical Mention

It can also be seen as word-of-mouth marketing or free advertising. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time!

Radio 104
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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147
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How to Get Around Paywalls with Licensed Content

Critical Mention

The rise in online news readers has given online newspaper, magazine and publishing companies more opportunities to monetize digital readership. One way they’ve done so is by limiting their content to the public through the use of media paywalls. Fortunately, there’s a solution. Share Tweet Share. Until next time! Critical Mention.

How To 90
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Understand How Online News Tracking Improves Businesses

Critical Mention

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Online news coverage is nonstop. Until next time!

Analysis 105
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The Steep Mental Exercise of Child’s Hill

Sword and the Script

At this next race, Child’s Hill was to be the difference, according to the opposing coach as reported in our town newspaper. The Hardest Sport in the World. He also read the town newspaper. Running is the hardest sport in the world,” he used to say. Our running coach was a Vietnam veteran and a full-time State Trooper.