Why PR Needs to Get Over its Strong Aversion to Sponsored Content
Sword and the Script
AUGUST 24, 2021
They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. A few weeks later that reporter responded to a new pitch I had sent. To be sure, it was a good pitch, but so were the others. So too is sponsored content. In this case, I couldn’t get a reply from this reporter.
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