PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. That being said, releases can be an enormous drain on human and financial resources for large enterprises. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Prof.

Writing 193

Writing Communications Marketing B2B 193

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 190

Marketing Content Marketing Data Social Media 190

Burrelles Fresh Ideas

OCTOBER 17, 2023

Ransomware incidents: Ransomware has emerged as one of the most pernicious and financially damaging cyber threats. High-profile incidents like the WannaCry and NotPetya attacks have demonstrated ransomware’s global impact and financial consequences.

Education 112

Education Employee Measurement Agency 112

Critical Mention

SEPTEMBER 21, 2018

You might find this annoying, distracting, or perhaps even an invasion of privacy. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. This happens to us so often that we even mute video ads –81% of us in fact.

Advertising 84

Advertising Advertising Privacy Analytics 84

Stuart Bruce

OCTOBER 30, 2014

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Our notions of privacy and confidentiality will be challenged. But many companies jumping on the content marketing band wagon get it spectacularly wrong.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148