ImPRessions - Crenshaw Communications
NOVEMBER 4, 2020
For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is dependent on budget, naturally, so its impact is finite. But what are its drawbacks?
Flack's Revenge
NOVEMBER 29, 2017
I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. By 2014 it was obvious that video was the rising star of content marketing. He agreed; see the Q and A below.
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ImPRessions - Crenshaw Communications
JULY 6, 2016
Breaking through with quality material will become more difficult as content marketing approaches a saturation point. PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. The lines between paid and earned media are blurring.
PR 20/20
SEPTEMBER 17, 2019
The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. The premier gathering of digital marketers on planet Earth!”. MozCon is geared for SEOs (i.e.
Sword and the Script
OCTOBER 25, 2022
Lines between what constitutes PR and content marketing continue to blur. Clients are far more open to press releases to just boost SEO vs. earned media, and they are more open to paid media opportunities. Note: Sorry, Press Releases Do Not Help Your SEO Anymore. Much more attention on social media and SEO.
Prohibition
FEBRUARY 10, 2020
Ensure you optimise all videos for SEO. Just like any piece of content, you should actively think about how consumers will search for your video and optimise accordingly. Think about your video’s metadata and ensure the content descriptions are relevant, succinct and contain keywords.
Buzzstream
MAY 1, 2019
And, last but certainly not least, they can be a catalyst to successful SEO. Instead, consider these 5 ways in which video can enhance your SEO strategy and maximize your on- and off-site marketing opportunities. Best Practices for YouTube SEO Videos. Experienced marketers know that SEO goes beyond Google.
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