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Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Sword and the Script

This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. And that’s the theme for this week’s Unscripted Marketing Links [UML]. Out of the 13 responses I received just two (15%) met the requirements I put in the query. The vast majority of media relations hinges on relevancy.

Survey 170
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Change Agent Spotlight: Set Your Inbound Marketing Team Up for Success with Tips from Crayon's CMO

PR 20/20

A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.