Content Marketing Exercises Measurement Product Launch 
Communications Conversations
JULY 19, 2018
This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. That’s content marketing.
Waxing UnLyrical
DECEMBER 14, 2016
Distributing your PR content through that channel would be synonymous to taking one macro voice and turning it into (insert the number of your employees here) micro voices. Now consider this exercise in the real-time social media scenario. The key is measurement. Outcomes as we discussed, are clearly measurable.
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