Remove Content Marketing Remove Creativity Remove Digital PR Remove Ethics
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The Competitive Edge of Marketing Tools Stems from Application [UML]

Sword and the Script

While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. And that’s the theme for this week’s Unscripted Marketing links [UML].

Tools 67
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7 PR Blogs You Should Be Following

Critical Mention

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. PRNEWS Blog. Until next time! Critical Mention.

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29 Advanced Digital Newsletters That Help You Learn

ZudePR

I already knew where to look; I’d been doggedly increasing my digital knowledge for a few years, getting to know who were the experts. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. Not just websites either; wider web marketing as well. Digital PR. Truthfully.

Digg 104
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How to be a PR Pro Without Losing Your Soul

ZudePR

Most people would give their eye teeth to work in jobs as challenging, creative, and fast-paced as ours. . ” Dave, the PR: If you’re a PR consultant and don’t wish to starve, you need to meet people. Which brings us back to content marketing. 20: On Creativity. Which star’s my soul?

How To 65
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PRSA LA State of the State of PR

The Proactive Report

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. Robert Rose, Chief Strategy Officer, Content Marketing Institute. However, the visuals have to be creative and well-designed and executed.