McKinsey: 5 Factors Driving a New Golden Age of Marketing
Sword and the Script
MARCH 3, 2015
It points to the ability of a consumer company to collect survey feedback from 10,000 people in a month. Demand for simplicity has been a stumbling block for marketing – as the channels have grown marketing has struggle to organize efficiently – the result has been “complex hierarchies, silos, communication gaps, and redundancies.”
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