Remove Consumer Remove Customer Service Remove Storytelling Remove Telecommunications
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McKinsey: 5 Factors Driving a New Golden Age of Marketing

Sword and the Script

It points to the ability of a consumer company to collect survey feedback from 10,000 people in a month. Whether it’s the 140 character limit on Twitter, or a comment which reads TLDR, simplicity spells success in customer service, and customer service is good marketing.