Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. For example, let’s say we filmed a great video for a client. Anytime a consumer comes across your brand, it should be the same, easily recognizable experience.

Print 120

Print Tourism Transportation Film 120

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement. When possible, mix media.

Instagram 159

Instagram Reddit Transportation Creativity 159

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Snapchat (which resulted in 1.4

B2B 120

B2B B2C Facebook Storytelling 120

Stephen Waddington

JUNE 23, 2019

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 More than half of the impressions generated on Twitter include an image or video. Short form video has doubled in 12 months to more than 1.5 TV and mobile are almost at parity for both viewing and ad investment. billion daily active users.

Report 81

Report YouTube Privacy Web 81

Beyond PR

JULY 26, 2016

Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Plus, travel and transportation can be expensive. “

Strategy 40

Strategy Media Radio How To 40

Stephen Waddington

MAY 9, 2020

Most outdoor, experiential, events, meetings and print simply don’t work. Consumers have access to the same media and channels. Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. A series of Greggs It Yourself video recipes have been shared widely.

Brand 157

Brand Branding Travel Crisis 157