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Major Differences Between a Career in PR and Marketing

5W PR

Understanding consumer behavior, market trends, and competitors is crucial for developing effective marketing strategies. Creating paid promotional campaigns through various mediums like TV, radio, print, and digital platforms. Optimizing online content to improve visibility on search engines through SEO.

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What Is Digital PR and How Does It Benefit My Brand?

Prohibition

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

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7 Factors of a Successful PR Campaign

PR Fuel

What image of your brand are you trying to put forward and what message do you want to send that will make consumers trust you? If you haven’t done so already, it’s time to create a consumer persona. Understanding who your consumers are will help you speak directly to them. Know Your Audience.

Radio 63
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Why Your Content Strategy is Failing And How to Fix it

Beyond PR

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

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8 Tips on Creating an Online Press Release for Small Businesses

PR Fuel

The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. Is your product or event ready for showtime?

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

Today 3 in 4 US consumers will not log into Facebook. I think my opinion stems from my years of being a radio broadcaster. If I make a nice comment about my favorite TV or radio station on their blog/website, and they then use that in a promotional piece, I dont see that as being too far off of what Facebook is doing.

Facebook 107
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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. 18) Mike Volpe. The Growth Show.