Consumer Media Product Launch Trade Shows 
5W PR
FEBRUARY 22, 2023
Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.
Bianchi Biz Blog
JUNE 1, 2023
One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.
ImPRessions - Crenshaw Communications
JANUARY 3, 2017
If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber.
Business Wire
FEBRUARY 2, 2018
By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.
Bianchi Biz Blog
JUNE 30, 2022
It can be thrilling to be a part of such a huge, impactful show and have the chance to interact with major media outlets and potential customers. But as the show grows, so does the competition. The pre-pandemic CES 2020 hosted some 4,400 exhibitors and 6,500 media. it will be making at the show … yes, right now.
ImPRessions - Crenshaw Communications
MARCH 31, 2017
We’re basing success on a few factors; our criteria include ideas that are on strategy, cost-effective, and attractive to media. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. The player wore the brace and the media response earned us major points. Feeling creative? Remember Vine?
5W PR
JANUARY 31, 2024
It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.
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