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This Week in PR Ethics (5/18/23): Taking on Climate Lies

Ethical Voices

Schrag believes that our communication efforts have been effective and are overcoming consumer hesitancy and confusion about adopting clean energy. This is particularly important, because Reddit is a prime news source for Gen Z and Gen Alpha. But the main focus of the event was the academic studies.

Ethics 80
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Tips for Working with Millennial Media Outlets

Business Wire

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. He said people like to consume quality stories as they always have.

Reddit 158
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Substack, Media Fragmentation & PR

Flatiron Communications

He writes: “Substack has captivated an anxious industry because it embodies larger forces and contradictions. ” Such prominent breakaway journalists include Casey Newton, Jessica Lessin, and Graydon Carter who respectively left The Verge , The Wall Street Journal, and Vanity Fair to start their own subscription-based newsletters.

Media 41
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#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

PepsiCo’s nine human drivers for consumers | 5:28-7:33. Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. We try to be very consumer-centric. We have a consumer centricity team. I think Reddit is also a big one for us. We have a big community for Mountain Dew on Reddit. Paul: Yeah.

Trends 78
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5 technologies that will change how you do PR

Presspage

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

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The Deep Work Habits of 28 Highly Productive People

ZudePR

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Prioritising is important; I can write a to-do list for the day that’s easily more than 50 items long.

Writing 114