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Navigating the Evolving Landscape of PR in the Digital Age

5W PR

This content can take the form of articles, videos, infographics, webinars, and more. This level of personalization increases engagement and helps build stronger connections with consumers. Social media and review platforms empower consumers to voice their opinions openly.

Viral 78
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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

On a recent JBH webinar surrounding newsjacking, Digital PR Director Rebecca Moss and co-founder Jane Hunt also recommended listening to or reading news round-ups on websites, like The Week ,every morning before work. Infographics. Discovering what to ‘react’ to. Highly-researched guides on a specific topic (e.g.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 101
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10 Types of Content That Drive Demand & Boost Engagement

Cision

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

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The Ultimate Guide to Repurposing Content Like a Boss

Contently - Strategy

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Did one of your whitepapers go viral—backlinked by many notable websites? For example, Semrush repackaged its social media checklist blog post into an infographic and published it on Social Media Today. Video to blog post.

eBook 129
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Cornerstones & Cobblestones: The Building Blocks of Your Multimedia Press Release

ISEBOX

These days, we need to be considering how we’re going to take our content and power it up to viral status. Cornerstones are also not as quickly consumable by your target audience, so there’s less need for frequency. PR has changed dramatically from the time when we were all thinking “Wow – a multimedia press release. What a novel idea!”

eBook 70
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10 Types of Content That Drive Demand & Boost Engagement

Beyond PR

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.