5W PR
MAY 27, 2022
The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. However, beyond robots being used in industrial companies, there are plenty of different ways that robots can be used in other services such as real estate, home healthcare, retail, and hospitality.
Waxing UnLyrical
MAY 27, 2016
We all know visual content is consumed faster and shared more often than text. In order to help educate the public on how duck adoptions help YESS, we created several infographics and videos that we posted throughout the months leading up to the race. What a Duck Can Do. These elements did more than educate—they told a story.
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MaccaPR
MARCH 7, 2016
Many consumers are conditioned to search for company-related information in the footer of your homepage, so that’s a logical place to house your newsroom link. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.
ReimaginePR
AUGUST 29, 2016
It’s called the cover photo, and most brands fail to fully optimize this real estate. Liking your page is free and takes less than a split second, but engaging in an actual business-consumer relationship requires much more effort and time. Use your cover photo to encapsulate what your brand is about.
Beyond PR
MAY 12, 2016
Verbiage like “Company Y, the world’s largest leading thought-leader in innovative, robust, ground-breaking thoughts, and world record holder for dynamic, out-of-the-box records, announces…” is often better served in a boilerplate than the first paragraph, which is precious real estate for grabbing attention.
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