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Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. This provides an opening to construct a media list that targets individuals who are, at a minimum, interested in the topic. Radio Guest List. Hunter.io .

Tools 232
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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108
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Digital vs. Traditional PR – Overlaps and Distinctions

5W PR

Traditional PR employs strong, directed, precise communication built on a foundation of carefully-constructed relationships with key journalists and other opinion-makers. The working goal of traditional PR is to get brands in print, on TV, and on the radio.

Radio 68
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A Dummies Guide to Digital PR

5W PR

Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional. What Does Digital PR Involve?

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How COVID-19 will impact PR practice and skills

Stephen Waddington

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Radio, television and streaming are also holding up or growing.

Crisis 151
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Libya’s Media and Marketing Industries Inching Forward

Waxing UnLyrical

Turn on the radio in Tripoli today. Pitbull and Coldplay battle it out with talk radio, Arabic music and religious broadcasting for the city’s ears. Likewise, a proliferation of TV and print media has created a confusing yet exciting media landscape. Yes, we’re even starting to talk about marketing.

Industry 100
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PRoust Questionnaire: José Manuel Velasco

PR Conversations

Velasco’s earlier work experience includes 25 years leading PR departments in several large companies, such as FCC (construction and environmental services), Unión Fenosa (gas and power) and Renfe (railways). Prior to his public relations roles, Velasco worked as a journalist for print media and radio broadcasters.