The Proactive Report

JUNE 18, 2021

And they paid $500 a month for strategy and measurement. Influencer marketing trend is one that has gained momentum in recent years. How do you think a small business can leverage influencers specially when on a low budget and tight PR strategies? And you certainly can’t measure results. Raise awareness.

Small Business 213

Small Business Fashion Groups Local 213

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Landis PR

DECEMBER 11, 2023

Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.) Photo courtesy of Pixabay 1. Use analytics to track engagement, reach, and conversion.

Strategy 59

Strategy Company Communications Construction 59

The Proactive Report

JANUARY 30, 2015

Every piece of content has to thoughtfully constructed and delivered. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry. SF: The same applies to those who are not digital natives.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100