Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

Flatiron Communications

NOVEMBER 15, 2022

Over two weeks, they descended on the Egyptian resort city of Sharm El-Sheikh for the annual UN Climate Conference (aka COP 27) to ratchet up the sense of urgency needed to save the planet, equitably for all of its inhabitants. I was there with an influential client in the U.S. Peter at COP 27.

Trade Shows 36

Trade Shows Conference Energy Policies 36

Sword and the Script

MAY 16, 2020

c) Survey of reporters by Innowire Advisory Innowire Advisory , a small PR firm based in San Diego, surveyed reporters for a piece in The Next Web (TNW). The full report is fairly dense and covers a lot of ground including trust in news, media bias, and the top challenges facing journalists: 2020 Global State of the Media Report by Cision.

Survey 170

Survey Media Relations Pitching Media 170

Sword and the Script

DECEMBER 15, 2020

From broadcast news to press conferences, the pandemic has forced all organizations to consider other ways to connect with stakeholders. This will be similar to what happened to mainstream media when the web and digital really took off. First-party data: trade knowledge for trust. Predictions posts around the web.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

JUNE 8, 2021

Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now. Overall, its customers conducted more than 250,000 web-based events. Most events of a marketing nature will remain virtual for the foreseeable future. Attendance has improved.

Survey 93

Survey B2B Report Video 93

MaccaPR

FEBRUARY 10, 2015

And, back in 2012, Swift pre-released her ‘Red’ single, “We Are Never Ever Getting Back Together” via a Google+ hangout with fans and a live Web chat, which launched a full two months before the CD dropped at retail.

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

NOVEMBER 30, 2021

32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 27% “web searches,”. 11% “local or national professional trade associations.”. The survey found respondents look for information in the following places: 44% “past experience with a vendor,”.

B2B 100

B2B Trade Shows Survey Study 100