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PR’s #1 Secret

Mora Communications

From my experience working as a magazine editor, I can tell you that the minute I felt I was being sold I ended the conversation. For example, your story might be a good fit he Wall Street Journal, Elle magazine and your local newspaper, but you definitely don’t want to pitch each of those the same story in the same way.

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Careful, NOW.

Bad Pitch Blog

Time magazine: As Ms. Books are worth discussing, since most are edited "from afar," where committees babble haughtily about plot or mis en scene or arc. A few years ago, a book by a current Wired "reporter" on how companies steal corporate secrets contained so many made-up words (Exon, as in Valdez) that I had to put it down.

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The Brainstorming Approach to Launching Your PR Campaign

Mora Communications

Every single day journalists are looking for stories for their magazines, newspapers, TV segments, radio shows, blogs and online publications. If you knew nothing about your company or business, what would make it interesting? Bring together a group of people you know, but who are not invested in or a part of your company.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

First, there’s no celebrity who understands how to connect en masse – seemingly authentically and intimately with millions of fans – as brilliantly as Swift. Fortune 1000 companies market as if being a thought leader means exuding Greek God-level certainty. Have you enabled comments on your company blog and YouTube channel?

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When Trump Attacks: Turn Mean Tweets Into Positive PR

ImPRessions - Crenshaw Communications

He has gone after public companies, the occasional private citizen, and especially the press, both individually and en masse. Recognizing an opportunity, VF immediately threw up a subscription ad proclaiming it “the magazine Donald Trump doesn’t want you to read.” But what about large companies?

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